Do your competitive research

Most business owners make one huge SEO mistake when they’re first starting out:

They try to do everything from scratch.

Why reinvent the wheel when you have an excellent model for how to rank highly in your niche: your top competitors.

I’m going to show you how to profitably spy on their SEO habits, and you won’t believe how easy it can be.

Note: this is only for websites that are ranking poorly in search engines.

STEP #1:

Do me a favor. Type in a popular keyword phrase for your niche, and see who the top three or four results are.

Click on one of their websites, and look at it closely.

Take note of the structure of the page. What does their headline say? How long is their text? Do they have lots of links in the text of the page?

Now comes the important part: we copy what they’re doing. Not the text of their site, of course, but the structure.

Make sure your page has approximately the same word count (preferably longer), contains the same keywords, has a very similar heading, and a similar title tag, too.

Important: Do NOT steal the text/content from their pages. Google knows all and will penalize your site!

Find the most successful of your competitors, and take notes on everything. What is their text like? What is the tone like? How about their layout? Title tags? What makes the site good? What about their color scheme?

Don’t be afraid to copy. Some of the biggest websites you see are probably there because someone knew how to copy someone else.

By the time you are starting to see some more traffic, you should have a better idea of how to really make it yours.

Within a few weeks, you should see an improvement in your rankings. It’s not a permanent strategy, but it’s a great way to launch your site and start getting real traffic.

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