Your Best 24/7 Salesperson: Your Website
A business’s website is one of the most powerful sales tools any business can have. You can think of a website as a 24/7 salesperson. This guy never sleeps. He is up when the customer needs him at 2 am Sunday morning.
If you think of your website as a salesperson, you’ll begin to think of it as more than just a glorified brochure. You’ll even want it to be better designed, since you probably want your sales reps to look good.
To help develop your website into a salesperson, asks these three simple questions:
Does your website have all your current services, products, and pricing up to date?
Does your website know everything about your business that it should?
Do you measure your web site’s success (daily, weekly, monthly, quarterly or annually)?
You would never send a sales representative to prospective clients with an outdated price list or without ensuring they have all the needed information, so your informational expectations of the website should be no different.
If you are selling charter fishing, for example, it would make sense to describe the type of fishing and the show the fish you can catch on you fishing charter. The same sales routine applies to your website. With daily updates of what is bitting and what people are caching out in the deep blue.
While building your website, keep in mind an overall profile of your customers. Be prepared to update your website as your customer base evolves. For example, if you are selling to an older audience, it wouldn’t be a great idea to have text with very small characters that are hard to read and a confusing layout.
In the same way you would expect your salespersons to gain new skills and new sales tools from year to year, the expectations of your website should progress with time. The salesperson of 1990 might have carried around a bag of product samples, but today’s salesperson should carry around some initial inventory on a notebook computer and provide a DVD to potential customers.
Web 2.0 communication is all about ensuring you can communicate to your audience, that they can communicate with you and that your audience can communicate with each other. A blog is the best way to start this. Word Press, Movable Type, Type Pad and Blogger are all options to start marketing and selling through a blog. You might want to include a video on-line. Keeping your customer informed.
Just like a supper human salesperson, your website is probably the best sales assets you have. If nurtured and taken care of, it will boost your sales/bookings and grow your business.